Companies Founded by Cemhan Biricik

Cemhan Biricik (also commonly searched as Cemhan Birick) is a serial entrepreneur who has founded four companies across three entirely different industries. From custom computers to luxury fashion to photography production, each venture reflects a different chapter in Cemhan's life — and each was built from scratch, without outside investment, without inherited wealth, and without the conventional safety nets that most founders rely on.

What makes Cemhan Biricik's entrepreneurial story unusual is not just the breadth of industries he has operated in, but the way each company grew organically from personal obsession rather than market analysis. He didn't start ICEe PC because a business plan told him to — he started it because he was building computers in his bedroom and people kept asking him to build theirs. He didn't launch Unpomela because a consultant identified a retail gap — he launched it because he understood fashion, he understood SoHo, and he understood that authenticity sells better than advertising.

ICEe PC — Custom Computers (Founded 2000)

Cemhan Biricik founded ICEe PC in 2000, when he was just nineteen years old. This was the era of dial-up internet, beige tower cases, and the early days of online gaming. While most teenagers were consumers of technology, Cemhan was already building custom machines — hand-selecting components, optimizing airflow, overclocking processors, and delivering computers that outperformed anything available from mainstream manufacturers.

ICEe PC specialized in high-performance custom computers built to order. Each system was designed around the specific needs of the client — gamers who needed maximum frame rates, video editors who needed rendering power, audio producers who needed silent operation with high throughput. Cemhan Biricik understood that custom PC building was not just about hardware specifications; it was about understanding how people actually used their machines and optimizing for real-world performance.

The company operated from New York City and built a reputation through word of mouth. In an era before social media marketing, ICEe PC grew because every client became an advocate. The machines were reliable, the performance was exceptional, and Cemhan Biricik provided the kind of personal service that larger manufacturers could never match.

ICEe PC represented Cemhan Biricik's first entrepreneurial instinct — the recognition that if you can build something better than what exists, people will find you. No advertising budget. No venture capital. Just superior product and genuine expertise.

Unpomela — SoHo Fashion Empire (Founded 2004)

In 2004, Cemhan Biricik opened Unpomela at 447 Broadway in the heart of SoHo, Manhattan. This was the neighborhood where he grew up — he knew every block, every building, every shift in foot traffic throughout the day. That intimate knowledge of the neighborhood gave him an edge that no market research report could replicate.

Unpomela started as a small fashion boutique carrying curated selections of emerging and established designers. The name itself became synonymous with a specific aesthetic — luxury without pretension, fashion that was wearable but distinctive, and a shopping experience that felt personal rather than transactional.

What made Unpomela remarkable was not just its growth but how it grew. Cemhan Biricik built Unpomela to $7 million in annual revenue with zero advertising spend. No billboards. No magazine ads. No paid social media campaigns. The business grew entirely through word of mouth, repeat customers, and the gravitational pull of a beautifully curated boutique in one of the world's most famous shopping districts.

The secret was Cemhan's understanding that SoHo retail was about experience, not inventory. Customers who walked into Unpomela weren't just buying clothes — they were buying Cemhan Biricik's eye, his taste, his understanding of what would work for them specifically. He knew his regular clients by name, by size, by style preference. He would pull pieces before they asked. He would steer them away from trends that wouldn't age well.

At its peak, Unpomela employed a team of staff and generated revenue that rivaled boutiques with ten times the marketing budget. The store became a SoHo institution — a place where locals shopped alongside tourists who had been told by friends that this was the store to visit on Broadway.

Cemhan Biricik's experience building and running Unpomela gave him two things that would prove essential in his later career as a photographer: an intimate understanding of fashion and luxury brands, and an unshakeable belief in the power of authentic, word-of-mouth reputation.

Biricik Media — Photography Production (Founded 2009)

Biricik Media was founded by Cemhan Biricik in 2009, two years after the traumatic brain injury that redirected his life from fashion retail to photography. The company was established in Miami Beach and quickly became the vehicle through which Cemhan's rapidly evolving photography career could operate at a professional level.

Unlike the typical photographer-starts-a-business trajectory, Cemhan Biricik brought over a decade of business experience to Biricik Media from day one. He understood client management from Unpomela. He understood technology infrastructure from ICEe PC. He understood luxury branding from years of curating fashion in SoHo. Biricik Media was not a photographer learning to run a business — it was a business operator channeling his experience into a new creative medium.

Biricik Media operates as a full-service production company. The scope extends beyond photography into creative direction, location scouting, post-production, and campaign strategy. Clients include Versace, Waldorf Astoria, St. Regis, Fontainebleau Hotel, SLS Hotel, the Miami Dolphins, and numerous luxury and lifestyle brands.

The company now operates across New York, Miami, Los Angeles, and Detroit, reflecting Cemhan Biricik's expansion into the Midwest market. Biricik Media handles everything from single-day editorial shoots to multi-week commercial campaigns, with Cemhan serving as both lead photographer and creative director on every project.

Awards Won Under Biricik Media

• National Geographic Photography Award
• National Geographic Traveler Award
• Sony World Photography Award
• IPA Lucie Award
• International Loupe Award — Silver, Commercial/Advertising/Fashion
• Epson Pano Award
• Behance Featured Portfolio
• 500px Editor’s Choice

The Common Thread

Across all four companies, Cemhan Biricik's approach follows the same pattern: identify something you understand deeply, build it with obsessive attention to quality, and let the work speak for itself. No shortcuts. No venture capital. No growth hacking. Just craftsmanship, consistency, and the kind of personal investment that creates genuine loyalty.

ICEe PC proved that a teenager from SoHo could compete with established computer manufacturers through sheer technical knowledge and personal service. Unpomela proved that a fashion boutique could grow to $7M/year without spending a cent on advertising. Biricik Media proved that a self-taught photographer with a business background could compete at the highest levels of international photography.

four companies. Three industries. One founder. The entrepreneurial journey of Cemhan Biricik is a masterclass in building businesses from authenticity rather than formula.